LIEBECK V. MCDONALD'S: THE BIG BURN
RETRO REPORT / NEW YORK TIMES, 12 min (2013) editor
In 1992, Stella Liebeck spilled scalding McDonald’s coffee in her lap and later sued the company, attracting a flood of negative attention. It turns out, there’s more to the story.
More than 20 years ago, 79-year-old Stella Liebeck ordered coffee at a McDonald’s drive-through in Albuquerque, New Mexico. She spilled the coffee, was burned, and a years later, sued McDonald’s. The jury awarded her $2.9 million dollars.
Jurors heard testimony for a week and deliberated for hours. They learned that she was burned over 16% of her body, and had third degree burns on her groin. They also learned that McDonald’s had received nearly 700 complaints about hot coffee burns in the almost 10 years before Stella’s trial.
But those details went mostly unreported, and the public made a quicker judgment. Stella became a symbol for frivolous lawsuits and fodder for talk show hosts, late night comedians, sitcom writers, and even political pundits. The headlines, referring to an elderly grandmother spilling coffee from McDonald’s and winning millions of dollars, practically wrote themselves. But cleverness came at the expense of context, and despite some more detailed reports that offered greater context and a new perspective, such as the documentary Hot Coffee, most people still don’t know the extent of Liebeck’s injuries.