CUSTOM US574: The making of a customizable classic NEW BALANCE, 2:30 (2011) editor

We're proud to introduce our new Custom US574, putting one of our best-known and best-loved silhouettes in your hands to style any way you want. You pick the colorways and fabrics, and the skilled team at our factory in Norridgewock, Maine creates and ships the finished shoes to you, all in 4-8 business days.

Directed by: Jake Davis

Edited by: David Feinberg