SEEING RED: THE FLAVR SAVR TOMATO
RETRO REPORT / NEW YORK TIMES, 12 min (2013) editor
In the 1990s, a bunch of gene jockeys brought the first genetically engineered food to market. The business crashed but biotech science has flourished far beyond the produce aisle.
In May 1994, a tomato appeared on supermarket shelves across the country that was unlike anything Americans had eaten before. Grown from so-called “Flavr Savr” seeds, it was the first genetically engineered food approved for sale, dreamed up by a group of scientists in a California lab.
The new tomato promised a clear benefit: a longer-lasting, better-tasting fruit. And as biotech pioneers looked on, its approval from the Food & Drug Administration ushered in a multi-billion dollar industry with the potential to rethink how we grow crops.